Big Ideas, Real Impact.
MindWonder is a creative studio specializing in sustainable design, immersive arts, and real-time broadcast graphics. We merge brand strategy with innovation to create unique visual experiences.
We have learned that the most powerful brands come to life when intention, emotion and curiosity connect and intertwine.
Graciela Olivares
Launching MindWonder marks a deeply personal new chapter for me. It is my way of channeling years of "visual rigor" into a studio that seeks to change the world through intentionality. I believe that when we design with presence, we create work that actually matters.
Design was the language of my home. Raised by an architect and a fine artist, I was sketching in Illustrator by age ten. That early foundation led me from newsrooms in Venezuela to the broadcast hubs of Chile, and eventually to Sydney, where I’ve led global teams for the NFL, Netflix, and the Australian Open.
After two decades in the high-pressure world of live graphics, I’ve launched MindWonder.
This studio is more than a business: it’s a return to the work I love. Transitioning from lead roles back to the creative front lines has allowed me to rediscover my craft while wearing every hat, from technical director to designer. It’s a space where I can finally channel my years of industry lessons into a boutique, intentional practice that gives that knowledge back to the projects and people I work with.
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Beyond design, I lead the creative pulse of creative projects. Over the last 15 years, I’ve guided international teams to deliver high-stakes visual identities for the world’s biggest brands. My approach combines a designer's eye with a director's precision, ensuring that from the first sketch to the final broadcast, every project resonates with world-class standards.
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A brand is a living ecosystem. Drawing on my roots in visual communication, I build comprehensive design systems that thrive across every medium—from digital motion to tactile print. From rebranding a global television network to defining the visual soul of a jet company, my focus is on logical intention. I craft the colors, typography, and guidelines that allow a brand to speak clearly, no matter where it lives.
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With 15 years in the broadcast industry, I specialize in the architecture of real-time graphics—from newsroom templates to data-driven sports inserts. My expertise extends from the core logic of on-screen packages for sports and news to the design of immersive virtual sets and augmented reality. Whether it’s a scoreboard, a weather system, or a virtual environment that extends beyond the studio walls, I create the technical structure and the creative magic that brings live stories to life.